Community Movement

The RMCSR Community Movement app socially connects businesses with community members and groups to promote health, wellness, and the local economy.

Communities – The app currently serves communities in and around Parker and Aspen, Colorado. These communities are  local to the RMCSR's primary operation offices that organize community outreach projects and services. The number of communities on the app will increase as the RMCSR develops funding strategies that support and extend their mission.

Groups – Local social groups, sport teams and special community members are invited to sign-up as a 'Group' on the RMCSR Community Movement app. Each Group is provided a home page on the app that is populated with information about the Group and their goals or mission; a calendar listing details of the Group’s upcoming events; and social posts including photos, podcasts, and links to other media content. The Group’s home page is easily accessed through a drop-down menu and allows the Group to recruit local business sponsors, such as retail stores and restaurants, to advertise on the Group’s page. The majority of the advertising revenue support’s the Group’s fundraising goals and a portion goes towards a local  RMCSR project.

Businesses – Businesses are invited to become a 'Partner' and advertise on the RMCSR Community Movement app. Advertising on a particular Group’s home page grows the Partner's fanbase and provides a direct connection between a Partner and the members of the Group. This economic connection is amplified through push notifications announcing a Partner’s share special.  A share special is a promotional advertisement, such as a coupon or weekly deal, that begins as a post on the Partner’s social media page such as Facebook.  The members of the Group receive an in-app notification containing a link to this post, and with a single tap the post is shared to the member's social media page ultimately creating a viral digital marketing campaign that greatly extends the Partner's marketing reach and social media presence.